Interviews have come a long way from sitting face-to-face in a room with a tape recorder. Nowadays, you can conduct interviews with people from anywhere in the world with just a few clicks. Whether you’re chatting with industry experts, customers, or thought leaders, video interviews are an easy, effective way to share valuable insights. And the best part? You can repurpose those interviews on your website to create engaging, attention-grabbing content.
Let’s take a look at why video interviews are a game-changer and how sharing them on your site can benefit you. We’ll also dive into some real-world examples of how people are using video interviews today.
It’s Convenient for Everyone
Scheduling interviews can be a nightmare, especially when you’re dealing with busy professionals or guests in different time zones. Video interviews take away that headache. Instead of coordinating travel or finding a time that works for everyone in person, you can hop on a quick call and get the interview done remotely. It’s quick, it’s easy, and it opens up possibilities for interviewing people you might never get to sit down with otherwise.
People Love Video Content
Let’s face it—people are more likely to watch a video than read through a long article. Video interviews are a perfect way to engage your audience. When you share these interviews on your website, visitors are likely to stay longer, which not only boosts engagement but can also improve your SEO. Plus, videos are easier to digest and feel more personal. Your audience can see the expressions, hear the tone of voice, and really connect with the people being interviewed.
One Interview = Tons of Content
A single video interview is a goldmine of content. You can share the full video on your site, break it down into clips for social media, or even transcribe it into a blog post. This gives you loads of flexibility. Whether you want to create a long-form piece for your blog or just need a short soundbite for Twitter, video interviews give you all the material you need to keep your audience engaged.
It’s More Authentic
Video interviews show real people in real time. No carefully curated, overly polished marketing speak—just natural, authentic conversations. This makes your content feel more genuine, which builds trust with your audience. Whether it’s an interview with a happy customer, a behind-the-scenes look at your team, or a chat with an industry expert, video interviews add a human touch that can make your website stand out.
Interviewing Industry Experts
Want to showcase your authority in the field? Interview a thought leader or expert in your industry. These interviews can give your audience valuable insights, while positioning your brand as a go-to resource. Plus, expert interviews tend to be shared widely, which means more eyes on your content.
Customer Success Stories
If you want to build credibility, there’s no better way than sharing customer testimonials. But don’t just settle for a few written quotes. Record a video interview with your customer instead. Hearing success stories straight from the customer’s mouth makes your testimonials more compelling, and helps potential buyers relate to the person on the screen.
Product Launches and Demos
Got a new product or service? Why not interview the people behind it? Chat with the developers, product managers, or early adopters. They can walk your audience through what makes it special, why it’s useful, and how it can benefit them. Sharing these interviews on your website gives visitors a closer look at what you’re offering.
Educational Content
If you’re in the education or knowledge-sharing business, interviews are a great way to add depth to your content. Whether you’re hosting an interview with a researcher, professor, or subject matter expert, these conversations give your audience new perspectives and in-depth information. This can also be a fantastic way to complement online courses or educational programs you offer.
Behind-the-Scenes Interviews
Give your audience a peek behind the curtain with interviews from your team. These behind-the-scenes videos make your brand feel more relatable. Whether you’re chatting with the CEO, developers, or designers, showing the human side of your company helps build trust and connection with your audience.
Here’s where Dugongi comes in. If you’re thinking about adding video interviews to your content strategy, Dugongi makes it a breeze. One of the standout features is the ability to bring in remote guests directly into your video. Whether your interviewee is halfway across the world or just in another room, you can easily add them to your canvas and manage everything from one screen.
With Dugongi, you can:
Best of all, Dugongi is completely browser-based. No downloads, no complicated setups—just hop in and start creating.
Conducting interviews through video is one of the smartest ways to create engaging, flexible content. Whether you’re sharing expert opinions, customer stories, or product demos, video interviews bring a personal touch that written content can’t. And with Dugongi, you can make the process easier than ever, adding remote guests and creating dynamic, professional interviews in no time.
Ready to start? Try Dugongi today and see how easy it is to level up your interviews.
